9 Ways To Develop Your Online Business
http://hafana,com – Developing an online business is something that is always difficult. But if you try to understand the key and see small things like customer satisfaction, what customers think, how customers are satisfied with your service and products, developing a business is not a difficult thing anymore.
Here are 9 ways to grow your online business.
- Make a Website
When your customers search for information about you or the products and services you sell, make sure you have a website that they can visit. Having a Facebook or Twitter page is indeed a good thing, but it is only a pillar of your business.
Your own website is the best place to promote your business and is 100% in your control. Setting up a domain is an easy and not too expensive step. Your website is the best place for customers and prospects to connect directly with you. Also consider how to develop the effectiveness of your online shop.
- Banner Ads
If an offline business requires a magazine, newspaper or even a TV, when you run an online business you can reduce the cost of your promotion. Ads on online media are of many types, but start with simple ones like Banner ads. Displaying ads on your website will get you noticed.
Try using Google Adwords. Google Adwords allows for extraordinary reach in terms of promoting your business. Another form of banner advertising is known as “marketing”. It displays banner ads to visitors who have visited your site and left without taking action (buying something or signing up for your newsletter for example).
By tagging visitors when they arrive at your site, you can then follow them on the web with advertisements. This kind of marketing is offered by Google and other companies like Criteo.
- Email Marketing
Email Marketing does look old fashion, but this is indeed the most effective way to grow your online business. Of course this is cheaper and better than buying a marketing list. Make strong calls for action for your customers to sign up for your company newsletter. Give consumers many reasons to submit their email addresses such as access to exclusive content, product testing, launch events, product prizes and other incentives to build loyalty and a deeper relationship. Don’t forget to ask their permission for you to contact them!
- Make Search Easy
For famous, of course you have to make your business search easier, right? Google AdWords is the cheapest way to start advertising your business online. When users enter search queries to Google they use keywords or phrases that indicate their intentions (what they are looking for).
Google AdWords is one of the keyword search tools that allows you to research keyword trends and build a list of keywords to use in your ADWORD campaign. The ADWORD bid management tool allows you to submit your budget on converting keywords. This price is related to how much you will pay when a user clicks on your ad based on the keyword using the word.
You will learn what are the most competitive keywords for your industry or categories, but you will soon get an acquisition (customer) cost (CPA) that you can use as a basis for your campaign budget. For small changes you can start testing a combination of different ad copies and converting more traffic. Don’t forget to test campaigns in the Bing and Yahoo search engines.
- Make a Blog
Maybe some of you are thinking about creating a blog even though you already have a website. But, actually by creating a blog you can write useful content that can certainly optimize your target market. In other words, it makes it easier for you to get along with your target market. Then, don’t forget to connect your blog with your website.
Make sure you approach sites that are related to your business and are credible in the eyes of your customers. That means high traffic, high authority blogs. Offer to write a guest editorial or product review.
- Optimize Conversion Rate
Keep monitoring and optimizing when testing landing pages online and design elements. A legendary ad, David Ogilvy once said: “Never stop testing and your ads will never stop increasing”
The same applies to websites. Tools like Optimizely and Performable teach you what content is the best conversion and then optimize it.
- Landing Page
After you have a website and homepage and Google ads, you may have to consider testing a “landing page”. A large SEM campaign or SEO strategy requires a large landing page that converts traffic into leads, registrations or sales. There are various types of landing pages and different things that you can try.
You might test different combinations of designs and copy elements (such as banner images and calls for action buttons) or different page lengths (long or short) to find the perfect landing page design that provides the highest conversion rates.
- Social Media
This is one of the things you must do to grow your online business. With social media, you will make it easier for customers to find out about your product development. In addition, social media is something that can be regarded as ‘daily food’ for customers in the world.
WordPress is a certain type of blog that is free to set up and easy to adjust. WordPress is one of the most popular and the smartest blogging platforms in the world. WordPress comes with a built-in social sharing tool to create instant communities and help spread your content plus SEO-friendly designs, and easy to customize templates.
Having an online business can indeed provide many benefits if managed properly. However, there are many challenges that must be faced to get all that.
One of the biggest challenges is how to make our online business grow and grow. The nine tips above are only part of the effort you can do to develop your online business. There are still many other ways that you can practice to make your online business more successful. And the most important thing is to do even the smallest thing and start now. Because success won’t wait for you.
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